For every business decision, we evaluate our options based on the answer to the question: Does this best advance our mission to enable analysis at the speed of thought? Asking this question is the clearest way to ensure that the entire Stotle team is staying focused on our mission. As a SaaS company, our core business function is to develop software that delights our customers. Therefore, there is no better way to implement our mission than tailoring our R&D process to deliver on that goal. We didn’t start off with the goal to build the life science industry’s first search-based analytics platform. We decided to focus on search only after concluding that search provided the best approach to enabling analysis at the speed of thought.
Consider what happens with traditional BI solutions. The user is thinking of a specific business question or situation, and this prompts them to log in. But, once they log in their thought process is broken because they now have to conform to the navigation of the BI system which is built around system object rather than the user’s thought process. The user generally has to navigate through a series of screens and the final insight is often buried among other irrelevant information that is not of present interest. This means the user has to deal with a very low signal-to-noise ratio. Our R&D process, therefore, focused on two things: a navigation based on the user’s thought process, and a very high signal-to-noise ratio.